SAP ASE (Sybase) - couldn't create kernel region, could not create shared memory

What I tried to do:
Start ASE service.
(Using bat file or start thr service).

Error message:
kernel  kbcreate: couldn't create kernel region.
kernel  kistartup: could not create shared memory

Cause:
The value of ASE parameter "max memory" is larger than the Operating System shared memory.

Optional Solutions:
(There is no one solution to all cases)

1. try to edit the value in the configuration file (<SAPASEFOLDER>/<SERVERNAME>.cfg :
[Physical Memory]
max memory = 

2. Restart to the server.